Happy 20th, UFC!
The story of the UFC is nothing but amazing, when you think about its inception to the near death of the league in the early years.When Lorenzo and Frank Fertitta along with Dana White taking it over, and then pushing it over the top to a multi-billion dollar company. It truly is remarkable when you think about it.
It’s been unbelievable for MusclePharm, too, since we’ve been involved with this UFC monster for the past five years. MusclePharm is now the “Official Nutritional Supplement Provider of the UFC” and this relationship has been nothing but great.
We started our relationship with the UFC and then WEC fighters in 2008 and since day one of our sponsorships inside the Octagon our business has grown. And we’re talking serious growth, as MusclePharm has averaged triple-digit growth each year since we started. It’s incredible and it has been such a thrilling ride.
A common question we get is if we get a ROI on our involvement and sponsorship with the UFC. Well, all I can do is laugh and say we went from zero - absolutely nothing - to a projected $100 million in 2013 which is just five years. That’s unbelievable and part of that comes from our relationship with the UFC.
It is a great organization to be part of and it is also on the cutting edge in so many areas, including international expansion, social media and its outside the box thinking. It has separated itself with that mindset and we would like to think we’ve done some of the same things with MusclePharm in our industry.
I can’t thank everyone at the UFC enough for helping MusclePharm become what it has today and what it will be in the future.
Happy 20th Birthday, UFC! We can’t wait to celebrate many more with you!